James O’Keefe established Project Veritas in 2011 as a non-profit journalism enterprise to continue his undercover reporting work. Today, Project Veritas investigates and exposes corruption, dishonesty, self-dealing, waste, fraud, and other misconduct in both public and private institutions to achieve a more ethical and transparent society.
Today, O’Keefe serves as the CEO and Chairman of the Board, so that he can continue to lead and teach his fellow journalists, as well as protect and nurture the Project Veritas culture.
As a legally recognized and fully-reporting enterprise, Project Veritas is the most effective non-profit on the national scene, period.
Project Veritas journalists working undercover on their own or by, with and through idealistic insiders bring to the American people the corrupt private truths hidden behind the walls of their institutions.
Throughout this website, there are in-depth and honest discussions of Project Veritas success, mistakes and the lies opponents tell about O’Keefe and his organization.
Mostly, there are stories about successful impacts the organization has led at the local, state and national levels: ending federal funding of the corrupt Association of Community Organizations for Reform Now, or ACORN, twice forcing the New Hampshire legislature to tighten voter ID laws—the second time overriding the governor’s veto, exposing political bias in the mainstream media outlets like CNN and a report led to ABC News suspending senior correspondent David Wright and taking him off all political coverage upon his return.
The biggest audience for any Project Veritas video was the release of the “hot mic” confession by ABC News anchor Amy Robach to her studio crew she had the whole Jeffrey Epstein story, but her network suppressed it because of pressure from the British Royal family.
Maybe better than that, the ABC News insider who gave Project Veritas the tape is still inside ABC News.
When Project Veritas takes on an investigation, the pattern is clear:
Project Veritas launches an investigation with the placement of our undercover journalists. The rollout of our findings creates a growing and uncontainable firestorm of press coverage.
Corruption is exposed, leaders resign, and organizations are shut down.
Project Veritas gets immediate, measurable and impactful results--and our return on investment is unparalleled.
There are many ways to be a part of Project Veritas from becoming an insider, undercover journalist, a video editor or contributor.
Project Veritas is a registered 501(c)3 organization. Project Veritas does not advocate specific resolutions to the issues that are raised through its investigations, nor do we encourage others to do so. Our goal is to inform the public of wrongdoing and allow the public to make judgments on the issues.
Investigate and expose corruption, dishonesty, self-dealing, waste, fraud, and other misconduct in both public and private institutions in order to achieve a more ethical and transparent society.
Project Veritas Core Values
1. MORAL COURAGE - Courage is the virtue that sustains all others. We choose to overcome our fears.
2. WE ARE ALL LEADERS - Turning people into leaders. Completed staff work. Ownership.
3. COLLABORATION - Best not to work in silos. No one individual is as smart as all of us.
4. RESILIENCE - Persistence and determination alone are omnipotent. Never, ever, ever give up. We don't let mistakes or setbacks discourage us. Pursue perfection, knowing full well you will never attain it.
5. MISSION DRIVEN - The best people are motivated by purpose. We are passionate and truly believe in our cause. We must be externally focused, not internally focused.
6. MAKE THE STATUS QUO DO THE IMPOSSIBLE - We move mountains. Failure is not an option. We do whatever it takes.
7. THE TIP OF THE SPEAR - We are a loss leader. We do not shy away from conflict or litigation.
Project Veritas Ethical Values
Rule #1 – Truth is paramount. Our reporting is fact based with clear and irrefutable video and audio content. Truth is paramount. We never deceive our audience. We do not distort the facts or the context. We do not “selectively edit.”
Rule #2 – We do not break the law. We maintain one-party consent when recording someone is inherently moral and ethical. We never record when there is zero-party consent. In areas where we are required to have consent from all parties, we seek legal guidance regarding the expectation of privacy’s impact on our right to record.
Rule #3 – We adhere to the 1st Amendment rights of others. During our investigations we do not disrupt the peace. We do not infringe on the 1st Amendment rights of others.
Rule #4 – The Zekman Test. The undercover investigations we pursue are judged by us to be of “vital public interest” and “profound importance.” The Zekman Test is our baseline. Undercover investigative reporting is necessary because, “...there’s no other way to get the story...” Whereas the Society of Professional Journalists allows for undercover techniques, if undercover techniques are necessary to expose issues of vital public importance; we believe they are not only allowed but required.
Rule #5 – We Protect the Innocent When Possible - Embarrassing private details are not to be investigated. We stay away from irrelevant embarrassingly intimate details about private citizens personal lives. We look for individual wrong-doing and judge its public importance. The irrelevant religious or sexual dispositions of our targets are not to be investigated.
Rule #6 – Transparency. Our methods and tactics must be reasonable and defensible. We use the “Twelve Jurors on Our Shoulder” rule. The work has to be done with such a degree of integrity that it can withstand scrutiny in both law and ethics. We are comfortable with transparency. We must be willing to be ready to disclose our methods upon publication.
Rule #7 – Verifying and Corroborate Stories – Evaluate impact on third parties and Newsworthiness of Statements Alone.We consistently consider the probable truth or falsity of statements, examine any reasons to doubt the veracity of underlying assertions and whether the assertions are newsworthy. When possible, we will confirm with our subjects that their statements captured on video are accurate and truthful. At the very least, we will give our subjects an opportunity to elaborate and/or respond. In all matters, we rely on the 1st Amendment to protect our ability to publish newsworthy items after our internal deliberations. On whether there is an obligation to ensure the veracity of statements made on video, 1.) consider whether the remarks may potentially impact an innocent third party. (Factors in support of releasing the content) and 2.)The Newsworthiness of the statement alone by itself. (Factors against releasing the content).
Rule #8 – Raw Video. In certain circumstances we may release the “raw” video to the press and or the public. But as a rule, we do not.
Rule #9 – Subject Anonymity. We investigate and question sources before promising anonymity. Once we confirm, we will do everything in our power to protect the identity of our confidential sources.
Rule #10 – Being Accountable. Admit mistakes and correct them promptly.
Rule #11 – We do not manufacture content. We do not put words in our investigative subjects' mouths. We do not lead the horse to water. Our purpose is to elicit truth.
Rule #12 – With Great Power comes Great Responsibility.